The 2026 FIFA World Cup will place unprecedented pressure on sportsbooks. Rising acquisition costs, tighter compliance rules, AI-assisted bettors, and extreme in-play volatility make this the industry’s ultimate challenge.

SBC Digital – World Cup 2026 brings together senior leaders from global operators and suppliers to provide a practical view of profitability, risk management, and long-term strategy.

Partners:

Headline Partner: DATA.BET
Sportsbook Lead Partner: Betby

The digital conference features four live, interactive panels examining acquisition value, AI-driven bettors, marketing under regulation, and matchday volatility.

Sessions include:

Improving Live Betting Through Data Science & Statistics

Experts discuss using data, analytics, and machine learning to optimize in-play pricing and customer experience.

Speakers: Yurii Berest, CEO, DATA.BET; Ivan Gojic, Entain; Filip Jakupovs, Entain; Joe Streeter, iGaming Expert

All In or Sitting Out? The True Cost of the World Cup Acquisition Game

This panel explores profitability, compliance, and whether the World Cup remains a viable acquisition opportunity.

Speakers: Myke Foster, FEG; Damir Bohm, Tipwin; Aviv Sher, Codere Online; Dainis Niedra, Entain; Marco Marchioro, Superbet
Moderator: Ted Orme-Claye, SBC News

AI Players vs. Sportsbooks: Preparing for the Ultimate Stress Test

Panelists discuss defensive AI strategies, pricing frameworks, and maintaining competitive odds.

Speakers: Greg Papanastasiou, Playnorth; Ifran Parvez, LiveScore; Ivan Gojic, Entain; Chris Nikolopoulos, CCO, Betby
Moderator: Charlie Horner, SBC Media

Winning Marketing Strategies for World Cup 2026

Experts explore cost-effective ways to reach players using segmentation, creator campaigns, and storytelling.

Speakers: Dawid Pozoga, STS Gaming; Casey Hurbis, BetMGM North America; Elena Barba, Novibet; Tamazi Gambashidze, Flutter CEE/Adjarabet
Moderator: Joe Streeter, iGaming Expert

Navigating the Storm: Managing Risk in the 2026 World Cup

This session covers strategies to manage volatility, protect margins, and maintain control across live markets.

Speakers: Andre Zammit, LeoVegas; Chris Nikolopoulos, CCO, Betby; Hristo Spasov, Codere; Thomas Donson, DATA.BET
Moderator: Ted Menumir, SBC

Secure Your Place

SBC Digital World Cup 2026 is free to attend and open to industry professionals.

Complete the sign-up form on this page to receive confirmation and access details ahead of the event.

Register for the event here.