SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community.

The relaunch marks the next chapter for Affiliate Leaders, evolving into a fully-fledged editorial platform delivering breaking news, in-depth features, interviews and analysis for affiliates, affiliate teams, agencies and marketing technology providers.

Led by Editor Jyoti Rambhai, Affiliate Leaders will provide neutral, trusted and news-led coverage of the affiliate marketing ecosystem, with a focus extending beyond the betting and gaming industry, into affiliation in ecommerce, travel and more, as well as the wider performance marketing world. 

The launch builds on the current Affiliate Leaders magazine and newsletter and strengthens SBC Media’s portfolio of specialist B2B publications, further aligning the media division with SBC Events’ dedicated affiliate conference vertical, Affiliate Leaders Summit.

Affiliate Leaders will serve as the year-round editorial home for the global affiliate community, complementing SBC Events’ in-person gatherings by providing consistent reporting, thought leadership and industry scrutiny between events.

SBC Managing Director Andrew McCarron said of the launch “We see a clear opportunity to elevate how affiliate marketing is covered. Too often, the sector has been underserved from a journalism perspective.

Affiliate Leaders is built on the same editorial principles as the rest of the SBC Media portfolio – neutrality, credibility and meaningful insight.”

Under Rambhai’s editorial leadership, the platform will prioritise depth and analysis alongside breaking news coverage. 

“Affiliate marketing has evolved into a sophisticated, data-driven and strategically vital part of the industry. It deserves a publication that treats it as such. We want this to become the trusted home for affiliate marketing professionals who are looking for clarity, insight and independent reporting,” offered Rambhai.

The platform will also integrate closely with SBC Events’ Affiliate Leaders Summit series, supporting speaker profiles, event coverage and thematic reporting aligned with key industry discussions.

Rasmus Sojmark, SBC CEO, commented: “Affiliate marketing plays a critical role in the growth strategies of operators and suppliers across our industry. As the sector has matured, it has become clear that it requires more structured, independent and professional media coverage.

“By combining SBC Media’s editorial expertise with the strength of our Affiliate Leaders events portfolio, we are creating a powerful ecosystem that supports the affiliate community both online and in person.”

Affiliate Leaders is now live at AffiliateLeaders.com, with regular news updates, feature content and newsletter editions available to subscribers.