SBC Summit Malta 2026 will feature a dedicated marketing programme designed to help brands rethink acquisition and engagement for a modern era.

As regulations tighten and channels diversify, marketing is becoming one of the most complex areas of the gaming industry. Teams are no longer just competing for attention. They are navigating a landscape shaped by constraint and constant change. 

Taking place on 29-30 April, delegates will hear from CEOs, CMOs and marketing specialists, as they tackle the biggest challenges facing modern marketing, from rising acquisition costs and shifting player behaviour to the growing influence of AI, data and new channels.

The programme is split into two distinct experiences. Marketing Unplugged,  on Wednesday 29 April, will explore the strategic thinking needed to address the industry’s biggest marketing challenges, while Marketing in Action, on Thursday 30 April, shifts to workshops built around real-world execution.

“Marketing teams are under more pressure than ever. Costs are rising, and the margin for error is shrinking,” said Rasmus Sojmark, Founder and CEO of SBC. “With a variety of learning formats on offer, the marketing stage allows attendees to not only understand the theory behind modern marketing, but also put it to the test in a way that best suits their learning style.”

Marketing Unplugged will be delivered through a mix of formats designed to encourage both deep thinking and interaction, from CEO fireside chats and masterclasses to live campaign analysis.

Sessions will explore Malta’s rise as a global gaming hub, offer leadership and marketing strategies directly from industry CEOs, and see CMOs break down real campaigns live on stage. Experts will also tackle how the industry is strengthening its AI regulatory framework, as well as the evolving role of search. 

Panels include:

• Malta: The Global Powerhouse of Gaming
• The CEO Chat Show: Leadership in the Hot Seat
• AI Under the Microscope: Regulation, Responsibility and the Next Frontier
• Marketing channels – The Marketing Balancing Act: Where to Spend, Where to Save in 2026–2027
• The CMO Review: Campaigns Under the Spotlight
• SEO Trilogy

Marketing in Action will shift focus from strategy to application, with a series of interactive workshops allowing attendees to build and test frameworks that can be applied immediately.

Attendees will learn how to create engaging, story-led messaging, build retention and loyalty frameworks, and examine how branding and psychology shape player behaviour. Sessions will also highlight how AI and data-driven marketing can improve campaign performance and create a long-term strategic advantage.

Workshops include:

• Media & Messaging: From Sales to Storytelling in a Restricted Age
• Player Retention and Loyalty: From First Deposit to Lifelong Value
• Branding and Psychology: Winning Hearts, Minds and Market Share
• AI and Data-Driven Marketing: How to Build Smarter Campaigns

Experts appearing across the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola  Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo),  Dmitry Starostenkov (CEO, Evenbet), and 

Marco Trucco (CMO, Immense Group). 

SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together 6,000 industry professionals. In addition to the marketing stage, the conference will offer dedicated programmes covering product and regulation, alongside two workshop rooms covering affiliation and leadership.

Get Your Tickets to SBC Summit Malta

Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, you’ll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition.

Want an Expo+ Pass? It’s yours for €150.
If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here.