SIS will expand the capabilities of its Competitive Gaming esports betting product after agreeing a new partnership with Oddin.gg.

Oddin.gg will supply its odds and trading support, which includes an end-to-end package of live streamed videos, commentary, on-screen graphics with betting triggers and data.

This extended product range will be used to support the “major launch of round-the-clock Counter Strike events”.

“SIS Competitive Gaming has proven to be an important content vertical for operators and bettors around the world and we believe the addition of 2v2 CS:GO will significantly expand the existing audience by attracting a new generation of bettors,” commented Marek Suchar, co-founder and MD Partnerships at Oddin.gg.

“The combined strengths of both parties deliver the best solution to optimise operator revenues, underpinned by each company’s continued focus on the highest standards of integrity.

“At Oddin.gg, by providing pricing and trading functionalities to SIS for this innovative and unique 24/7 esports product, we continue to lead the way in the esports betting vertical with our unmatched uptime, number of live markets and highest margin. We’re confident that operators and esports bettors will value our mutual first-class betting product.”

As a result of their partnership, operators that have partnered with SIS will gain access to more than 44,000 CS:GO events each year – all of which will be controlled and monitored by the firm to ensure “ integrity, high-quality and ultra-competitive action”.

Conleth Byrne, Product Director at SIS, said: “We’re delighted to add our 24/7 CS:GO solution to our Competitive Gaming portfolio, building on the success we have already enjoyed with Ebasketball and Esoccer.

“CS:GO is the most popular betting title in esports, with its fast-paced action and wide range of betting opportunities. Our 2v2, end-to-end product is powered by pricing and trading from the experienced and innovative team at Oddin.gg and offers operators the chance to engage with new segments of potential bettors.

“No other provider in the industry is able to offer a regular stream of reliable, competitive CS:GO contests around the clock, and this expansion significantly enhances our existing proposition.”