SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean.
By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and Bet format.
This, SIS explained, has already been integrated into BetMcLean’s mobile offering and will soon be made available via desktop.
Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.
“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”
BetMcLean will now have access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.
Paul McLean, CEO at BetMcLean, added: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.
“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”