SIS (Sports Information Services) has further enhanced its network of tier-one operator clients, signing a five-year agreement with bet365.
The long-term deal will see SIS provide its full suite of greyhound racing services to the Stoke-on-Trent-based global betting and gaming firm.
This will cover a minimum of 42 fixtures per week from UK, Irish and international greyhound tracks – a development which the partners believe “significantly enhances the scope of bet365’s greyhound offering”.
For SIS, the deal marks a further expansion of its portfolio of operator partners, which is currently spread across five continents, with the firm detailing its commercial objective as to drive bettor engagement for online and retail betting companies.
Paul Witten, Commercial Director at SIS, commented: “We are very pleased that bet365 have committed to a long-term deal for our greyhound service.
“This agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”
By linking with SIS, bet365 aims to provide its international customer base with content from a wider range of greyhound betting markets via its new partners content.
The deal marks another move by bet365 to enhance its product offering in 2022, having chosen Sportal365 for its content management system (CMS) last week and closing 2022 with a free-to-play games supply deal with Incentive Games.
A bet365 spokesman said: “SIS has earned a deserved reputation within the betting industry for its top-quality racing content. This new long-term deal allows us to enhance our racing offering by providing premium greyhound racing to bettors across the world.
“We are confident that SIS’ greyhound content will provide frequent engaging betting opportunities for our customer.”