SOFTSWISS Sportsbook has set out plans to enhance levels of gamification across its platform with the launch of Hunting Tournaments.

The new promotion will feature “simple rules and captivating mechanics” which it believes will help its partners to drive further engagement.

“We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting,” said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

“That’s what we are working on now! Such features are an effective opportunity to promote your brand or events and work flexibly with different markets. As for the players, they have the opportunity to choose a game strategy and always win despite their streak.”

SOFTSWISS explained the tournaments can be customised “according to the brand’s needs, relevant events” and can “focus on a specific player category”.

In a statement, the company added: “The tournament starts with announcing the prize pool, which is reduced with every player’s bet. At the same time, each bet brings the player a certain amount of bonus points which transforms into Free Bets when the bonus points sum is equal to the player’s average wager.

“The opportunity to get a Free Bet disappears when the sum of bets reaches the sum of the prize pool, adding more rush and excitement to the betting process.”