A wide range of games, flexibility in discussing terms of service and quick resolution of issues were highlighted as the key factors that companies consider when choosing an igaming partner.

That’s according to a new SOFTSWISS Game Aggregator survey conducted by Kantar Ukraine in January and February of this year.

Respondents made it clear that the main reasons for ending a business relationship could include “poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality”.

The survey asked clients to rate different aspects of their relationship with SOFTSWISS out of 10, where one is the least important and 10 is the most important. SOFTSWISS praised the “excellent results” of the study, with the company being rated 8.2 overall.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work.

“This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service.”

In response to the findings, SOFTSWISS revealed that 90% of its Game Aggregator clients are “satisfied with the products they use”, with more than 55% of its Game Aggregator partners also integrating the affiliate tracking software, Affilka.

Summarising the research, “fast-growing content base, high-level client support, and prompt communication” were all lauded as the main reasons that companies partner with SOFTSWISS.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets,” said Valentina Bagniya, the firm’s Chief Marketing Officer.

“Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service.

“More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry.”