SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS).

The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation.

Those changes that previously required front-end developer work now take a matter of seconds. Upgrades allow for sportsbook partners to add or modify any kind of content on their online sports betting website ‘easily and quickly’ via a convenient CMS tool. 

Sportsbook clients will have a chance to target banners to the particular player audience, event, country or any other characteristics which could be relevant to the brand at the moment.

SOFTSWISS’ proprietary CMS  further offers a range of customised functionalities, including prompt live localisation services and user-profile customisation on website header, left sidebar, footer, and contacts forms as well as many other useful features.

“Our main task now is to make the sportsbook the most flexible solution for online betting,” said Alexander Kamenetskyi, product owner at SOFTSWISS Sportsbook. “Launching the CMS is another logical step towards this goal.

“This is not the last technical update for the near future. We are currently working on a feature that will allow the sportsbook to immediately stand out from the competition.”