Sportsbook provider Sportingtech has optimised its offering ahead of the 2026 FIFA World Cup by launching a number of new widgets to drive engagement.

Events Widget, Groups Widget, and Long-Term Bets Widget will all cater to the football-hungry audience as this summer’s tournament kicks off.

The first one offers a holistic view of match markets, enhancing the player journey from discovery to bet placement. The Groups Widget on the other hand gives users all information about group fixtures and teams, while the third widget offers direct routes to outrights and tournament specials.

Sportingtech added that the goal is to bring key markets forward for players to see, which would in turn eliminate unnecessary friction in the betting journey so that operators can capitalise on higher bet volumes.

Some of the data cited by Sportingtech to back its decision of launching the specialised widgets highlights that 80% of player attention peaks above the fold, and placing widgets strategically boosts engagement by 500%.

With the 2022 World Cup generating around $35bn (£26.3bn) in total wagers, and FIFA choosing to expand this year’s edition to 104 matches, there are now even more commercial opportunities – and this is where smart widget positioning can help.

All of Sportingtech’s widgets have been developed with a mobile-first approach, offering a customisable UX front-end to adapt to each operator’s needs.

Tommy Molloy, Chief Product Officer at Sportingtech, said: “The World Cup is the single biggest commercial opportunity in the sports betting calendar. Our operators deserve a product that rises to the occasion. 

“Because we work closely with our partners, we understand exactly what they need. These widgets were built from those conversations, reducing friction, surfacing the right markets and delivering an experience designed for the tournament.

“The influx of casual bettors during the World Cup is a genuine retention opportunity. The operators who capitalise on it won’t be the ones who shouted the loudest. They’ll be the ones whose experience keeps players coming back.”

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