Sportradar has hired Brendan Tinnelly as its Head of Paid Social Advertising, with responsibility for managing the ad:s marketing performance platform. 

Overseeing the multi-channel offering, Tinnelly will lead a group of paid social media specialists with the end-goal of utilising the ad:s proprietary technology to optimise client campaigns.

Tinnelly joins Sportradar as the company continues to press on with its expansion plans, having registered on the US Nasdaq last year, whilst the ad:s platform he will be responsible for has been leveraged by several betting companies, with Kwiff reporting positive results from using the solution. 

The sports technology and data firm has also been working to strengthen its marketing capabilities in recent months, making a number of appointments in this space. Most recently, Andrew Bimson joined as Chief Operating Officer to focus on expansion of Sportadar’s North American marketing, betting and gaming and sports entertainment operations. 

Commenting on his new position, Tinnelly said: “I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel. 

“Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”

Prior to joining Sportradar, Tinnelly acquired digital marketing experience at Meta, where he developed global strategy and drove sales for Facebook’s Real Money Gaming offering. 

During his seven year tenure with Facebook he also gained experience of working with betting companies, assisting with brand building, customer acquisition, market expansion and navigation of regulatory changes. 

Rainer Geier, Chief Product Officer, Sports Entertainment, Sportradar said: “From his senior role at Facebook, Brendan is a well-known figure in the igaming industry and we’re thrilled to have him onboard as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic and executional talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”