Sports technology solutions provider Sportradar has integrated its internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway. The move is part of an expanded agreement to support the growth of Norwegian state gaming operator Norsk Tipping.  

The 500-plus estate of iSSBT points of sale provides bettors with a similar user experience and features to Norsk Tipping’s online sportsbook offering, which is also powered by Sportradar’s sportsbook technology. 

Additionally, Norsk Tipping customers only require a single account to place bets, whether in store or online. The result, according to Sportradar, is “a seamless user experience across all channels, while also delivering administrative efficiencies to the operator”. 

Jacob Lopez Curciel, Managing Director, Managed Platform Services, Sportradar explained: “The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuous improvements that enhance their sports betting offering and optimise their business operations. 

“The wide range of services provided by Sportradar underpin what has proven to be a highly collaborative relationship that has delivered great results for our partner.” 

Sportradar’s next-generation, customisable, solution incorporates the company’s betting and gaming product catalogue. It includes odds, statistics, betting entertainment widgets, audiovisual live streaming, virtual betting, marketing advertisement and Sportradar Managed Trading Services.    

Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.  

“Through our partnership with Sportradar, we have established a mobile-first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers. This launch in retail marks the start of a next-generation retail solution for sports and we are very keen to learn how this is received by customers.”  

The launch of Norsk Tipping’s retail solution is the latest project to be delivered by Sportradar on behalf of the operator. It follows the establishment of Norsk Tipping’s online sportsbook last year which was readied for market at the beginning of the rescheduled European Championship 2020.