Sportradar has further strengthened its status in the US sports space, as the betting industry in the country rapidly expands, entering into an agreement with NASCAR.

The Swiss sports data and technology company has secured a multi-year deal with the stock car racing tournament, building on a previous arrangement between the two organisations.

Sportradar Integrity Services (SIS) and NASCAR have stated a joint objective to ‘continue growing the sport in a safe and responsible manner’. This will include use of the Universal Fraud Detection System (UFDS) across the NASCAR Cup Series, Xfinity Series and Camping World Truck Series. 

Further provisions include SIS’ Education & Prevention Services, Intelligence & Investigation Services and Integrity Audit Services, whilst NASCAR will become the first North American sports league to receive the Handle Estimation & Reporting Service. 

The latter service consists of four quarterly race handle reports and one annual American Sports Betting Handle Report, evaluating NASCAR fans’ engagement with the sport via betting and providing the organisation with insights into wagering trends in US sports. 

Andy Cunningham, Director, Global Partnerships, SIS, said: “NASCAR’s unwavering commitment to upholding the highest levels of competitive integrity has been instrumental to its success, and we look forward to continuing to safeguard their sport through our growing portfolio of industry-leading products and solutions.”

Sportradar’s movements in the US sports and sports betting industry have so far seen the company enter into agreements with a range of leagues such as the National Basketball Association (NBA) and National Hockey League (NHL) as well as operators such as PointsBet.

The group also successfully listed on the New York Nasdaq as SRAD last year in pursuit of further US growth, and its SIS arm has continued to report a strong performance, having detected 900 suspicious matches across global sports in 2021. 

“Our partnership with Sportradar is a foundational component to the success of NASCAR’s involvement with sports betting,” added Joe Solosky, Managing Director of Sports Betting, NASCAR. 

“When we began our journey into legal sports betting, our first priority was to protect the integrity of our product. Through this renewal, we’ll continue to ensure that our drivers, teams and industry stakeholders are educated on our policies. 

“We are excited for this next step of the relationship between NASCAR and Sportradar to drive interest and engagement with our sport.”