Sportradar AG has completed its acquisition of IMG ARENA, staking a claim to being the outright leader in global sports’s biggest data, media, intelligence, and IP rights supplier. 

First announced on 19 March 2025, the deal sees the NASDAQ-listed technology group acquire IMG ARENA and its global sports betting rights portfolio from Endeavor Group and OB Global Holdings, in a transaction that dramatically expands Sportradar’s reach across the most bet-on sports worldwide.

The acquisition grants Sportradar access to a host of premium media and betting rights, including Wimbledon, the PGA Tour, EuroLeague Basketball, the WTA Tour, Grand Slam tennis tournaments, and Major League Soccer (MLS). The portfolio covers more than 70 rightsholders, delivering around 39,000 official data events and 30,000 live streaming events annually across 14 sports and six continents.

This integration takes Sportradar’s global coverage to more than one million matches per year, cementing its dominance in premium sports content. Notably, the combined portfolio now gives Sportradar betting rights to three of the four Grand Slams, further consolidating its control of the global tennis data market.

As previously disclosed, Sportradar is not required to make any cash payment for the acquisition. Instead, the deal provides a total financial consideration of $225m to Sportradar, consisting of approximately $125m paid directly to the company and around $100m in cash prepayments made by Endeavor to certain rightsholders.

The company stated that the transaction will be accretive to adjusted EBITDA margins and free cash flow, supporting its long-term growth and profitability goals.

Importantly, the combination of Sportradar and IMG ARENA’s extensive data and media rights portfolios has been under specific review by the UK Competition and Markets Authority (CMA). Following a review of impacts on sports data and media rights market, the transaction secured its regulatory approval as of 2 October 2025. 

Updating investors, Carsten Koerl, CEO of Sportradar, said: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar, expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. 

“With this, we are uniquely positioned to deliver even more immersive, data-rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”

Sportradar will publish its Q3 2025 financial results on Wednesday, 5 November, providing the first insight into the company’s post-acquisition performance and forward outlook.