Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’.
The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee, Brazilian World Cup winner, Denilson de Oliveira, and the ‘Romford Pelé’ Ray Parlour.
Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our users around the world. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends including Brett Lee and Denilson. This is what we mean when we talk about putting our customers at the centre of the universe.”
The hologram company’s Human Messaging technology sends people as messages and places them in a phone or website context, with an ‘authentic feel’ delivering bonuses and updates.
“In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand which understands that dynamic and it is fantastic to be working with such a forward-thinking team,” McCallum added.
At SBC’s Betting on Sports Europe in November 2021, the Head of the firm, in an interview, acknowledged the importance of ‘embracing the fans’ in such partnerships. He stated that brand placed content and fan engagement should be at the forefront of any partnership
Additionally, Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors.
These include; aforementioned former cricketer, Brett Lee and footballer Ray Parlour,, former sumo wrestler Baruto, as well as another former soccer player in Matt Le Tissier. The company is to offer ‘fully personalised and timely offers’ which will be based on individual gameplay.
“2mee has successfully developed a patented next-generation communications technology that actually sends people as messages across app and web channels,” added James Riley, CEO at 2mee.
“Technology should empower human experiences and deliver unparalleled, authentic connectivity between brands and their audiences, 2mee does just that! This is especially true in such a noisy digital marketplace where even the top brands are often resigned to driving high-volume communications tactics for low margin returns.”
Since its installation, Sportsbet.io has reported an increased level of engagement which averages at 51% CTR.