Spotlight Sports Group has bolstered the media and affiliate marketing services of its B2B product portfolio by launching its new Publisher Solutions suite.   

The Publisher Solutions suite expands Spotlight’s media portfolio providing easy-to-integrate betting widgets and affiliate marketing solutions – helping clients deliver actionable content to drive engagement and incremental revenues.    

Spotlight has upgraded its media portfolio to cater for the widest range of betting marketing provisions including affiliate management, content creation, performance tracking and campaign optimisation.

“We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network,” said Spotlight Sports Group’s Head of Digital B2B Will Fyler.

“As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play games that cater for media companies globally.”

The media upgrade follows research from Nielson which found that 55% of sports fans declared an interest in sports betting. Spotlight notes that as traditional digital revenue streams approach maturity, media companies can use its Publisher Solutions as a viable application to accelerate further revenue growth.

Applying its heritage betting media and content solutions with modular affiliate technologies, Spotlight aims to become the leading supplier of turnkey affiliate marketing solutions, allowing incumbents to simply plug-in the unique suite to their platforms in up to 70 languages.

Fyler added: “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.  

“We also know that providing betting-related content and products effectively is labour intensive and difficult. 

“However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”