Star Sports has announced a new retail content agreement with Spotlight Sports Group, that will see its 18 UK betting shop locations enhanced by the premium content suite of the Racing Post delivering betting news, insights and information.   

The Partnership will see Spotlight Sports deliver a daily informative print product that covers upcoming horseracing and football fixtures including insights, racecards and betting published by the Racing Post’s expert editorial team.

Spotlight Sports Group has provided industry-leading racing and sports products to licensed betting offices (LBOs) for over 25 years.

“Spotlight Sports Group is the trusted authority in the retail space, trusted by betting shop customers and has been proven over the past 25 years to drive engagement. We’re delighted to work with Star Sports and expand our offering across their retail suite,” said Spotlight Sports Group retail director Alan Pepperell

‘Retail has bounced back very strongly after the past two years and we’re delivering really innovative products to help the industry provide the best customer experience.“

Star Sports head of retail, Matt Davies said: “We know the history of Spotlight Sports Group and Racing Post in the retail industry. They are the standard for premium engaging content and we’re delighted to deliver their products to our customers. We’re constantly striving to improve our customer experience and the informative analysis provided by Spotlight Sports Group is the next step.’’