Super Group rides with confidence as Betway benefits from World Cup trading to bank ‘record high’ Q2 results and profitability, backing leadership’s prioritisation of African markets. 

The NYSE company flipped the script on profitability during the first six months of 2026, with H1 profit coming in at $208m (£154m), up from $56m the year prior. For Q2 the year-over-year comparative saw a 2025 loss of $3m turned into profit of £123m.

Similarly, H1 adjusted EBITDA rose from $268m to $356m and from $157m to $204m in Q2.

Revenue, EBITDA and profit gains were made across the group’s geographic divisions, with Africa once again branded as the standout geography for Super Group – a reflection of its aforementioned positioning of Africa as its number one priority market.

Period trading was boosted by FIFA World Cup 2026, strengthening the global presence of flagship Betway in Europe, North America and Africa.  

“The second quarter generated record performance across Super Group, marking all-time highs in Revenue, Adjusted EBITDA, deposits and wagering,” said Neal Menashe, Chief Executive Officer of Super Group.

“While we maximized the commercial boost from the FIFA World Cup, these results once again demonstrate the core strength of our casino-led, diversified business model, disciplined execution, and highly durable customer base.”

Betway on African beat

Betway has been active in South Africa for nearly a decade, having set up shop there in 2017. It has since expanded to other African markets, such as Botswana, where it is already the market leader according to the Blask Index.

So far this year, Super Group’s sportsbook revenue from Africa, which will have been largely generated by the Betway sportsbook, rose from $138m to £186m in H1 and from $72m to $108m in Q2.

African revenue from iGaming was even more formidable, up from $290m in H1 2025 to $391m this year, while the Q2 figure was up from $156m $202m.

All in all, Africa revenue rose $429m to $577m in H1 and $228m to $310m in Q2. 

Internationally, America follows Africa as Super Group’s second biggest revenue driver.

Revenue from America, which will have come chiefly from Canada after Super Group fully exited the US in July last year after withdrawing the Spin casino from Pennsylvania and New Jersey, came in at $395m in H1 (H1 2025: $390m), but actually dropped in Q2 from $204m to $200m.

The firm also remains steady in Europe, with revenue having risen by a solid margin during both Q2 and H1 as a whole – from $108m to $132m in the former and from $204m to $245m in the latter.

Rest of World revenue was up to $67m in H1 ($61m) and $36m in Q2 ($32m).

Overall, Super Group closed H1 with revenue of just under $1.3bn, up from just under $1.1bn the year prior. Q2 revenue rose 18% YoY to come in at $684m ($579m).

Alinda van Wyk, Chief Financial Officer of Super Group, remarked that the “quality of our business continues to be demonstrated in our financial performance, as we delivered another quarter of record revenue, profitability and cash generation”.

Betway shines with Man United 

With the World Cup now over, the race is on for Super Group to keep ahead of the competition as the domestic football season returns, while the game of iGaming never lets up all year round.

To keep up momentum, the group has penned a deal with Manchester United, with the Betway logo to feature on club training kits this season – in line with the new ban on Premier League clubs giving front-of-shirt space to betting sponsors.

As with other Super Group initiatives, Africa will be a key focus of the partnership.

Menashe remarked that the “landmark partnership” will benefit Betway’s “global presence and growth ambitions”.

Following a strong first six months of the year, Super Group has raised its guidance for the year end, increasing total revenue expectations from $2.55bn to $2.6bn and adjusted EBITDA expectations from $680m to $710m.

“As we continue to invest in our brands, products, and technology, we remain confident in our ability to compound value for our shareholders,” Menashe concluded.