Yesterday, SBC News reported that GR8 Tech has landed the legendary former Chelsea, Inter Milan and Real Madrid, and current Benfica head coach, José Mourinho as a new brand ambassador for its Champions Club campaign.

Now, we chat to the sportsbook and online casino platform provider’s CEO Oleksandr Feshchenko to get the inside scoop on its partnership with ‘The Special One’ – who joins undisputed heavyweight world champion Oleksandr Usyk in the Champions Club. 

Feshchenko outlines why Mourinho fitted the bill of what GR8 Tech looks to project through its campaign and picks out what he sees as being key similarities between world-class sporting minds and technology providers. 

Why did GR8 Tech choose José Mourinho to the Champions Club?

Mourinho is someone who has won at the very top of one of the most competitive environments in the world, and he has done so with multiple teams, across different leagues and eras. That is extremely rare. 

What makes him stand out is not just the trophies but how he built those results: through preparation, tactical intelligence, and an uncompromising standard for performance. That resonated with us because it mirrors how we approach our own business. 

We do not rely on one big moment. Instead, we build systems and technologies that deliver results consistently, no matter the pressure they’re under or the markets they operate in. When the opportunity to work with José came together, the alignment was very clear from both sides.

What does Mourinho add to the Champions Club?

He enhances and broadens what we have already been building. With Usyk, we established a strong competitive identity – a world champion who represents discipline, preparation and earned success. 

Mourinho brings a different dimension of that same philosophy. His career in football proves that sustained winning is never accidental, lucky or coincidental. It takes system-building, tactical intelligence and relentless standards. That message of “it is no luck” is something both of our ambassadors share, and it is central to how GR8 Tech works and to what we offer our partners. 

Having two world-class figures who come from very different sports but share the same competitive DNA makes our message stronger and harder to ignore. It also opens doors to new audiences and new conversations that a single partnership, no matter how powerful, cannot reach on its own.

What is the criteria to be the perfect Champions Club member?

The criteria are straightforward. We look for people who have competed at the highest level and built their careers on discipline, consistency, and the refusal to settle. Not just talent, but mentality.

It also has to be authentic. The partnership has to make sense for both sides, and the person has to genuinely connect with the values GR8 Tech stands for. If the fit feels forced, the audience will see through it immediately. We would rather have fewer ambassadors who truly represent the brand than a long list that looks impressive but lacks substance.

How has the industry responded to the Champions Club?

The best indicator is what is happening commercially. The conversations we are having with operators, both existing partners and potential ones, have become sharper, more frequent, and more ambitious. The Champions Club gives people a clear understanding of what GR8 Tech stands for, and that translates directly into how we engage with the market.

The growing number of partnerships within the Champions Club speaks for itself. But what matters most is that our commercial success is built on more than ambassadors alone, it is the combination of strong technology, expert support for our partners and a brand identity that ties it all together. The Champions Club amplifies that message, and the market response confirms we are on the right track.

Who might be joining the Champions Club next?

We have ambitious plans for the Champions Club, and we intend to use every channel available to us to make these partnerships as visible and impactful as possible. The goal is not just to announce names — it is to create real activations that reinforce what GR8 Tech stands for.

What excites me most right now is that we have two world-class personalities in the Champions Club, each bringing something very different to the table. There is a lot of potential in bringing those worlds together, and that is something we are actively working on.

Beyond that, I will keep the details for when the time is right. But I can say that the Champions Club is built to grow, and we are not slowing down.