TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC.

The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership.

Under the terms of the agreement, TLCBet will work to provide Sevilla and its Asian supporters with ‘exclusive content, offers and experiences’ throughout the 2021/22 campaign and future seasons, focusing on established and emerging markets.

“We’re thrilled to bolster our ongoing association with one of the most decorated European sides of recent times in Sevilla FC,” a TLCBet spokesperson remarked. 

”Working alongside a club that boasts such a track record of sustained success at the elite level underscores our ongoing commitment to growing Spanish La Liga followers. 

“We can’t wait to witness the club scaling greater heights in both La Liga and on the European stage throughout 2021/22 and beyond. TLCBet enjoys a stellar history in football with a sponsorship portfolio to match.”

TLCBet has a past history of partnering with European football clubs in Asia-facing agreements, having previously struck agreements with English teams Southampton FC, Middlesbrough FC and West Bromwich Albion FC. 

For Sevilla, the deal presents an opportunity for the club to continue sponsorship arrangements with a betting operator, bypassing a Spanish law prohibiting the country’s football teams from entering into such agreements in the domestic market.

Jorge Paradela, Business General Manager at Sevilla FC, said: “In keeping with Sevilla FC’s grand project of international growth, it’s vital for us to couple our brand with growing, innovative companies like TLCBet. 

“This enduring Asia Betting Partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet.”