Fresh from reclaiming his undisputed heavyweight crown, Ukrainian boxing legend Oleksandr Usyk will step out of the ring and onto the SBC Summit 2025 Super Stage to share lessons on performing under pressure and turning adversity into success.

Attendees can look forward to hearing Usyk on Wednesday, 17 September at 11:30, as he shares insights from a career that has established him as one of the greatest boxers of his generation in his session “The Heavyweight Playbook: Building Businesses That Perform When it Matters Most.”

Rasmus Sojmark, Founder and CEO of SBC, said: “I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what’s possible.”

Having conquered Tyson Fury, Anthony Joshua, and Daniel Dubois to become the first two-time undisputed heavyweight champion since Muhammad Ali, Usyk will bring a unique perspective on building performance-driven businesses. He will be joined by Yevhen Krazhan (CSO, GR8 Tech) and Kyrylo Korobka (Executive Director, RTF), the blockchain-powered platform Usyk co-founded to help fighters grow, monetise their talent, and engage with their communities.

Yevhen Krazhan (CSO at GR8 Tech) said: “We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success — delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”

“RTF by Oleksandr Usyk and their partnership with GR8 Tech show just how powerful it can be when athletes and brands come together. This session is about finding the right ambassadors, people whose stories truly inspire. It will give delegates a real look at how those connections are built and what makes them work,” Sojmark added.

One of boxing’s most decorated champions, he won Olympic gold in 2012, became undisputed cruiserweight champion in 2018, and today reigns as heavyweight king of the four-belt era. Beyond the ring, his charisma, sharp one-liners, and viral pre-fight dances have made him a global fan favorite and a symbol of unity for Ukraine.

Usyk’s keynote on the SBC Summit Super Stage follows a special appearance at the Legends Charity Game in Lisbon, where he will welcome the Portugal and World Legends teams onto the field. No stranger to football, Usyk briefly signed for Ukrainian club Polissya in 2023. 

The boxing champion will also headline an exclusive walk to GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone. The booth will feature a Signed Gloves Giveaway along with interactive boxing activities hosted by industry ambassadors and influencers.

Usyk’s appearance will be part of a wider Super Stage programme featuring global names from sport and business. Stars of the Legends Charity Game, including Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel, will also take the stage to highlight how football’s global influence can inspire change and raise vital support for charitable causes.

The Super Stage will also host marketing leaders Gary Vaynerchuk and Randi Zuckerberg, who will share insights on how AI and creative social storytelling can help betting and gaming brands build stronger communities and better products in a world crowded with tools, platforms, and endless choices.

Get Your Tickets for SBC Summit 2025 now. 

Group VIP Event Pass – Save €200 per VIP Event Pass when you buy three tickets or more. This pass gives you access to the show floor, all conference sessions, €30 a day to spend at the Food Festival, and entry to exclusive evening networking events including INFINITY Lisbon and the Opening Party.

VIP Event Pass – Perfect for individual delegates, this pass includes full access to the show floor, all conference sessions, €30 daily Food Festival credit, and evening networking events. It’s the ideal way to experience the Summit’s business opportunities, networking, and entertainment.

Expo+ Pass – Gain Access to all conference sessions and the show floor.

Expo Only Pass – Our free pass, which gains you access to the show floor only. Perfect if you’re on a budget or looking to learn more about the industry. 

Operators and affiliates are eligible for free VIP Event passes.