The British online betting and gaming sector has gained another company, as online sportsbook and casino operator JeffBet secured market launch.

Issuing an update, the online brand revealed that it had been awarded operating licences by both the UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA).

The plans to offer UK bettors a ‘wide range of sports betting verticals’ as well as an in-play offering, coupled with a casino product with live dealer games, slots, table games progressive jackpots as well as online scratchcards. 

A spokesperson for JeffBet commented: “We are delighted to see the site go live after so much hard work and we really believe that there is a gap in the market to challenge the big brands and turn this into a show of force.

“With many sportsbooks and casinos getting acquired in recent years, there are only a couple of big, standalone brands left in the UK market and this is where we feel that we can make a push and offer our target customers value and quality above anything else.”

In advance of the launch, JeffBet has also planned welcome packages for prospective customers covering its sports and casino offering, as well as promotions ‘on a regular basis’ to facilitate more efficient retention.

Lastly, JeffBet has prepared for its launch by setting a range of available payment methods for its customers, including Visa, Mastercard and Maestro along with gateways including PayPal, Neteller and Skrill, Paysafecard, PayviaPhone and BitcoinZondaPay.

JeffBet is the latest firm to secure a foothold in the UK betting and gaming market this year and the first of 2022 to offer B2C betting services, following on from the launch of multi-sport prediction platform PickGuru and affiliate sites Bojoko and Betting.Bet.