VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco.

The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’.

David Ozararat, CEO of VBET France, commented: “We are very happy with this renewed confidence from AS Monaco and have strong ambitions for the future, as does this team which continues to surprise again this season.

“Since 2020, we have believed in this partnership and hope to be able to support AS Monaco for many more years.”

The firm first made its appearance in the French market in 2019, and currently has Vbet.co.uk, Vbet.fr and Vbet.net operating in the country.

VBET also highlighted its intentions to continue to invest in ‘quality partnerships’ to promote the brand as well as French football.

“We are delighted to extend our relationship with VBET and make it a lasting one,” added Oleg Petrov, Vice-President and CEO of the AS Monaco. “The renewal of this partnership reflects the good dynamics and trust that exist between our two entities. 

“Like AS Monaco, VBET is an ambitious brand and driven by a strong spirit of innovation, which is constantly developing in a market that remains highly competitive. It was therefore natural to continue this collaboration in order to continue to support each other in achieving our respective objectives.”