As evolving regulation reshapes Latin America’s gaming landscape, game manufacturers and operators are re-evaluating infrastructure, performance and localisation strategies across both land-based and online channels. 

Andrés García, VP of Technology and Customer Integration, and Patricia Souto Rial, VP Business Development Spain/LatAm at Quixant, shared their perspectives on the region’s evolution. 

Delving into the importance of the user experience, trends in the region, the impact of artificial intelligence and the future of the industry, they outline how suppliers can support customers navigating complexity, while delivering scalable, future-proof solutions tailored to diverse market needs across the region.

What is Quixant’s approach in LatAm and what are the main challenges when working with local partners?

Patricia Souto Rial: The LatAm market is extremely important and relevant for Quixant. We have a dedicated portfolio of hardware and software solutions tailored to the Latin American market, and also a team of operations, hardware, software and sales specialists dedicated to the LatAm market. 

It is very important to understand not only what the portfolio needs to deliver, but also how to best operate and do business in the region.

What trends are shaping demand for gaming cabinets, kiosks and betting terminals across LatAm?

Andrés García: We are seeing a strong demand for more powerful and robust hardware platforms. For example, with more appealing graphics, more attractive LEDs and increasingly immersive 4K displays – all things that draw the player to a machine in a highly competitive landscape. Another key thing we have observed is platform versatility and the ability to adapt one platform to use in various different markets.

When customers are developing games for markets such as Peru, we often find they want to keep the core aspects the same when moving to another market like Argentina. They focus on game localisation, but still try to keep the rest the same – making their global portfolios easier to manage.

So, hardware strength or something that they can ensure can perform reliably and consistently overtime, with low or no maintenance is key.

Are we seeing renewed investment in land-based and retail betting infrastructure?

PSR: Certainly at Quixant we can see how both worlds are complementing each other and living in parallel. Quixant exclusively designs and manufactures solutions, hardware and software for the land-based industry. It’s our bread and butter.

Player expectations are increasing, with demand for more immersive graphics and an enhanced player experience, something that we keep in mind when we work with our customers and their various projects to ensure the customer experience is exceptional.

How much of a game changer would it be for Brazil to legalise land-based casinos? 

AG: Brazil is a very large market with a strong player base that enjoys these types of games. With regulation, we expect significant investment, similar to what happened in the online segment. However, land-based operations require even greater investment in infrastructure.

This will also demand a larger workforce to support and maintain operations. It is therefore a highly attractive market, with many opportunities for different stakeholders. At the same time, entering a regulated environment brings additional responsibilities, including sustainability considerations and supply chain management, which will be critical for long-term success.              

While land-based legalisation may be pending, video lottery is already unlocking real opportunities across LatAm. We are already supporting customers in this space with scalable, high-performance platforms, enabling them to move quickly, deploy with confidence and gain a valuable first-to-market advantage.              

What role does customisation play in helping operators differentiate their retail offering in competitive markets?

PSR: Customisation is extremely important. This is a highly competitive market, and everything we can offer as a partner to help differentiate our customers’ products is key.

Ultimately, it comes back to the player experience. Customers expect a seamless journey, and operators need to create a strong and unique value proposition that keeps players engaged and returning. This applies not only to hardware and software, but to every element within the broader offering.

How does Quixant’s global supply-chain strategy help operators reduce time-to-market in fast-moving regulated environments?

AG: Quixant has extensive experience operating in regulated markets, and one of our key strengths lies in supply chain management, ensuring stability, predictability and long-term availability.

When we release a new product, it is typically supported for a minimum of seven to ten years. Any changes are managed through strict processes, with full transparency to our customers and validation before implementation.

In Brazil, where regulatory complexity and market dynamics demand a highly localised approach, strong partnerships are essential. Through our relationship with Novatrade, we are already supporting customers on the ground. We are helping them manage complexity, accelerate deployment and build a solid foundation for long-term success as the market evolves.

Our approach is particularly important in markets like Brazil, where even minor changes may require new certifications and incur additional costs.

How are performance demands evolving as games become more graphics-intensive and data-driven?

AG: When you start putting larger displays, the resolution also needs to be increased. 4K graphics demand a lot of GPU power as well.

That means that, at a certain point, if you actually want to differentiate yourself from the competitors, you need to also offer a good graphics performance to render the graphics with a smooth, high frame rate as well. Both CPU and GPU power are crucial.

Do you expect AI, edge computing or advanced analytics to influence hardware architecture in gaming environments?

AG: AI is rapidly transforming the global landscape and will play a crucial role in the industry moving forward. While its full impact is still unfolding, this year will be key in shaping its direction.

We are already seeing CPUs equipped with NPUs (neural processing units), enabling AI processing directly on the machine without requiring an internet connection. This opens up new possibilities, such as real-time analytics, automatic player recognition, dynamic content generation and gameplay adjustments without the need for recertification.

It remains an evolving space, but the industry is actively exploring how to apply these capabilities in a meaningful and commercially viable way.

What do you think will be the key to success for game developers expanding across Latin America and how can Quixant help them to achieve it?

PSR: Success in Latin America requires a collaborative approach across the entire ecosystem. This includes game manufacturers, suppliers like Quixant, cabinet manufacturers and all of the stakeholders involved in delivering the final product.

At the core is the player experience. Creating engaging, high-quality interactions that encourage players to return. Achieving this requires close collaboration across hardware, software, game design, operations and commercialisation.

By working in true partnership, we help our customers enhance performance, strengthen engagement and ultimately achieve a stronger return on investment. It helps them in delivering games that keep players returning again and again.