Betting markets provider WSF Odds has teamed up with Estonia-based iGaming provider Sisu Group to power the latter’s Epicbet sportsbook.

From its headquarters in Tallinn, Sisu will upgrade Epicbet by integrating WSF Odds’ suite of player props, team/match props, and goalscorer markets. Through the collaboration, bettors will be able to enjoy in-play and pre-match experiences not only in Estonia, but also in all other markets like Epicbet is active in – Australia, Bulgaria, Colombia, and more.

Erkki Palumäe, Chief Sportsbook Officer at Epicbet, commented: “With Epicbet, our mission is to set a new standard in the sportsbook space. Partnering with WSF Odds enables us to expand our in-play and pre-match portfolio with unique performance-driven markets that elevate the user journey and strengthen our position in competitive global markets.”

Leveraging the new specialised markets offering, Sisu will deliver contextual player and team performance odds, which WSF Odds said aligns with its mission of supporting visionary tech-first operators in global markets. With Sisu, WSF is now active in over 30 countries and covering more than 60 competitions worldwide.

Giovanni Bertoli, Co-Founder and CEO of WSF Odds, added: “We are thrilled to collaborate with Sisu Group, an ambitious operator that we believe will gain strong traction in emerging markets. Their technology-first vision matches our focus on innovation in football performance betting. 

“With the widest offer of player and team props, streamlined integration, and sharp pricing powered by AI and human expertise, this partnership is designed to enhance user experience and drive engagement across their sportsbook.”

The partnership between Sisu Group and WSF Odds brings a strategic timing with it, launching just months before the biggest football event in the world, FIFA World Cup 2026.

Such major tournaments are of significant importance to startups like Sisu, allowing them to compete on the big stage against international conglomerates such as Betsson.

Betsson itself highlighted just how crucial the World Cup will be for its market expansion strategy, which so far has seen significant growth over the course of this year – with the latest Q3 results now available for viewing.