Customer data and engagement platform solution provider Xtremepush and igaming platform developer Strive Gaming have announced the formation of a new partnership this week with a keen focus on enhancing their North American presence.

The new collaboration leverages Strive’s modern and scalable player platform, encompassing its Infinity flexible rules engine and Xtremepush’s customer data and engagement platform capabilities, to deliver “intelligent, highly personalised communication”.

“With a commitment to providing relevant, valuable and timely communications to end-users baked into the DNA of both organisations, teaming up was a natural and logical step,” said a joint statement. 

Built on a real-time engine, data synchronisation between the two firms will enable deep segmentation and personalisation for all customer engagement including promotion and bonus campaigns with full post-back to Strive for bonus application. 

The integration, added the statement, creates the opportunity to build customised player journeys at scale, based on intelligent insights and specific event triggers. It creates a unique contextual engagement experience for players who get real-time communication that is highly relevant to their playing behaviours, in turn driving higher lifetime values.

Xtremepush CEO and Co-Founder Tommy Kearns commented: “Our partnership with Strive Gaming represents an exciting opportunity for both companies to deliver a more valuable, more rewarding, experience to businesses and players in the Sports Betting and Gaming space across North America.”

Strive Gaming CEO Max Meltzer noted: “The partnership with Xtremepush ties in perfectly with our growth plans and allows us to provide another level of deep personalisation in our player interactions. This strengthens our position as one of the leading B2B igaming platforms in the US and Canada, serving leading local heroes and multi-state operators.”