Crypto sportsbook Sportsbet.io has been announced as the title sponsor of the upcoming 2025 Mosconi Cup tournament.

Taking place between 3-6 December at the Alexandra Palace in London, the event pits Team Europe and Team USA against each other for singles and doubles pool matches over four days straight – with the first team winning 11 games claiming victory.

The event is broadcasted live globally, with UK coverage handled by Sky Sports, WNT TV showing it to a US audience, whilst Matchroom is dealing with the rest of world coverage through its extensive broadcast partnership network.

Emily Frazer, CEO of Matchroom Multi Sport, said: “We are thrilled to welcome Sportsbet.io as the title sponsor of the 2025 Mosconi Cup. This is one of the most iconic and electric events in cue sports, and partnering with a brand as forward-thinking and globally recognised as Sportsbet.io elevates the tournament to new heights. 

“Their commitment to innovation and premium experiences mirrors the Mosconi Cup’s own evolution as a world-class spectacle. We cannot wait to bring the Sportsbet.io Mosconi Cup to Alexandra Palace this December for what promises to be an unforgettable showdown.”

Sportsbet.io is a niche sportsbook product that offers crypto as a form of payments, committed to addressing the demands of the most tech-savvy online bettors.

Owned by Yolo Group, the company has more than once presented itself as a highly ambitious venture that is looking for ways to revolutionise the sports sponsoring scene.

The group may continue to see value in sports sponsorships as it moves forward with its crypto betting ambitions, with parent firm Yolo Group confident that crypto betting will become more widespread under the Markets in Crypto Assets (MiCA) regulations in the EU.

Earlier this year, SBC News had the chance to sit down with Shane Anderson, Chief Brand Officer at Yolo Group, and dive a bit more deeper into what these ambitions actually look like.

“We know our customers love sport, and I think that we’re always on the lookout for partners that share our values,” he said. 

“Then it becomes natural for us to want to work with sporting leagues, teams, ambassadors, those groups that have an affinity with us when it comes to things like innovation.

“It matters to us that we can work with those leagues and teams in particular when it comes to contributing to things like social responsibility initiatives that are certainly at the heart of their communities and are really important to us.”