The All-in Diversity Project has strengthened its network and signed its first strategic partner of the new year in the Hensel Grad Law Firm. 

By linking with Hensel Grad, All-in aims to further strengthen its foothold in the rapidly expanding sports betting and gaming industry, with the equality and diversity non-profit hoping to leverage its new partner.

Hensel Grad is a gaming law and advisory firm with a total of 20 years of operations in gaming regulations, as well as experience in the implementation and enforcement of gaming laws – knowledge which All-in believes makes it ideally positioned to address US market growth.

“2022 is a key year for All-in,” said All-in Diversity Project Co-Founder Christina Thakor-Rankin.

“Not only does it mark the release of the third All-Index, which this year will include early insights into the impact of COVID and includes more big names than ever before, it is also the year that we start to step out of betting, gambling and gaming through our partnership with the British Standards Institute and launch of the first-ever formally recognised Code of Practice for Diversity, Equality and Inclusion in the Workplace. 

“At a time when the industry faces greater pressures than ever before, this offers us a unique opportunity to position the sector as a global leader in DEI. Our success has, and continues to be, driven by organizations and individuals committed to change. In Hensel Grad, we get both.”

By joining the All-in Diversity Project, Hensel Grad will sit alongside several prominent players in the international betting and gaming industry, including the Netherlands Online Gaming Association (NOGA) and Playtech.

The non-profit operates to assist businesses around the world to enhance their diversity, equality and inclusion (DEI) efforts by functioning as a ’central global resource’ for these areas. 

“Hensel Grad is honoured to join All-in as a strategic partner,” said Susan Hensel, one of the firm’s founders and a ‘long-standing member’ of the All-in Diversity Project Advisory Board.

“What All-in has been able to accomplish in its first three years is impressive, and we look forward to being at the organisation’s side as it continues trailblazing for diversity, equality and inclusion in an industry where such growth is not only under a spotlight but also overdue. We are excited to help the organisation reach even greater heights in the years ahead.”