Anna Vikmane to drive new live casino era through BETER Live

BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live.

Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’.

Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), BETER Live has been launched with a vision to offer the live casino sector’s best level of reliability.

It comes with fast and seamless integration, full mobile optimisation, best-in-class dealers and high-margin side bets, while the studio’s technology promises +99.8% uptime alongside full-HD and 4K, as well as lower bandwidth options catering to various market demands.

Developed with a player-centric approach, the brand will deliver 24/7 entertainment in multiple languages to suit a global audience, with a diverse spread of games created with the future in mind – all designed to boost engagement, retention and operator revenue.

BETER Live also promises no hidden fees, as well as crypto-ready payment options, 24/7 streaming, top tier studio design and bespoke marketing tools.

Gal Ehrlich, CEO of BETER, said: “BETER’s mission is to provide our operator partners with innovative products they need to engage, excite and entertain the new generation of player. Our launch of BETER Live is here to do exactly that, with the most exciting Live Casino experience on the market available today. 

“Led by the impressive Anna Vikmane, I’m confident we’ve assembled the most passionate team out there to take Live Casino into a new era.

“Promising a truly reliable, 24/7 betting experience to suit all audiences, as well as a wealth of delivery options to suit multiple markets, we can’t wait to roll-out BETER Live and really show what we can do.”

Vikmane added: “Our aim is to transform live casino as we know it, ensuring that our new partners are going to have the best in next-generation entertainment.

“With a team composed of video game experts, TV-show producers and large-scale promoters, as well as live casino heavyweights, we look forward to announcing our first major partnership within the coming days.”

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