Aspire Global is set to integrate Esports Technologies’ proprietary odds modelling, market creation and trading feed into its own esports platform.

As a result of a strategic licence agreement between STO-registered Aspire and the Nasdaq-listed esports betting organisation, the latter will also gain access to the former’s offerings and managed services. 

These offerings will include a number of B2B igaming solutions, including a technical platform, its BtoBet sportsbook offering and casino games, a game aggregator, its Kamamba B2C brand and recently launched AspireEngage CRM system.

“We are happy to welcome Esports Technologies as an esports partner,” said Aspire Global CEO Tsachi Maimon. “We look forward to providing the esports proprietary solutions for iGaming operators. We are also thrilled to integrate Esports Technologies groundbreaking and engaging wagering products on our platform.”

The agreement builds on Aspire’s current list of betting operator partners, with notable companies leveraging the BtoBet sportsbook solution including Bettarget.com.

For Esports Technologies, the deal represents a further enhancement of its own offering, having recently filed a provisional patent to leverage artificial intelligence (AI) with the aim of generating odds models for an esports betting algorithm.

Bart Barden, COO, Esports Technologies, added, “We are at an exciting rapid growth phase, expanding our business across multiple markets and service offerings. When executing on our plan to expand our presence in key markets, 

“Esports Technologies searched for a solution that would allow us to further differentiate ourselves in our goal of becoming a leader in esports wagering and technology. In Aspire Global, we have found a long-term partner that meets our high demands.”