Gaming Innovation Group (GiG) will continue to supply its GiG Comply tool to Avento Group for a further two years after the duo agreed to extend their current partnership. 

By using GiG Comply, Avento Group will be able to scan more than 30,000 web pages each day for content including links and iGaming code red words.

“It makes us very happy to start the new year by re-signing our existing agreement with Avento Group,” commented Jonas Warrer, Chief Marketing Officer at GiG.

“As new markets continue to regulate, there is an increased need for operators to ensure they comply with the ever-changing regulations in all jurisdictions they operate. 

“It makes us very proud to have a young and innovative partner like the Avento group, which values the importance of creating a safer and more sustainable gaming environment and continues to place trust in GiG Comply.”

In addition to its scanning capabilities, GiG Comply will also enable the Malta-based company to analyse snapshots from advertising campaigns while also creating reports of the content which is being used to promote the Avento Group brand.

A spokesperson from the Avento Group Compliance Team added: “We are super delighted to continue our agreement with GiG Comply. This shall continue to ensure our commitment at being a fully compliant company within the industry thanks to GiG Comply. ”

Avento Group is the latest company to roll out the automated marketing compliance tool, joining the likes of bet365, Betway, DT9 Media, Novibet and Pixelbet.