Agentic AI provider AxiumAI has launched its conversational interface AxChat for sportsbooks that want to scale during global sporting events.

The tool combines traditional menu-driven navigation with direct natural-language interaction, which helps players to interpret matches, markets and outcomes in real-time.

Supporting immediate transactions, AxChat promises personalised guidance that incorporates relevant deep-linked bets and a holistic overview of ongoing events – which sportsbooks may find to be a perfect fit during this year’s 2026 FIFA World Cup.

AxChat displays contextual insights on games, players and competitions, resulting in tailored recommendations during pre-match and in-play moments across all bet types. Coupled with a bet builder functionality, the solution promises to autonomously accomplish upsell and cross-sell needs.

Taking a quick look under the hood, AxChat connects conversation straight to the bet slip and account, enabling one-click bets and offering a one-stop management hub for bet history, payments, limits and available promotions.

Furthermore, AxChat is developed to work seamlessly alongside AxiumAI’s proprietary engagement engine Verso.

AxiumAI has set itself the task of building autonomous agent systems for the gambling sector, leveraging real-time intelligence that can be simultaneously rolled out across an operator’s full stack, driving efficient decisioning and execution.

Offering more insights into the newly-unveiled AxChat, Adam Lewis, Chief Executive Officer at AxiumAI, said: “AxChat introduces a new UX paradigm for sportsbooks. The expanded World Cup brings more matches, unfamiliar teams and a surge in global recreational players, meaning traditional navigation alone is no longer enough to inspire audiences and support confident betting decisions.

“By allowing players to ask questions in their own words and receive instant, context-aware answers, AxChat removes friction at the moment of intent. It provides clarity and confidence for players, while giving operators a powerful and dynamic engagement layer that drives higher interaction, deeper market exploration and increased pre-match and in-play NGR, without relying on bonus spend.”