Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.
His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships.
Barker remarked: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”
The new CRO has garnered experience within the global sports industry over 20 years, having previously served as Chief Commercial Officer at Monterosa – cooperating with broadcasters, brands and sports rights-holders in activating mobile audiences
His six year tenure saw cooperation with firms such as IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC, whilst prior roles have seen Barker work at WPP Group companies for 15 years.
He joins Low6 as the company looks to bolster its position in the betting and gaming space, building on a year in which it secured partnerships with a range of sports organisations including Premier League football club Everton’s Toffee TV fan channel and the PGA Tour, developing free-to-play games.
“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” commented Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital.
“Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”