Bet365 has rolled out a new free-to-play title, Tournament Challenge, developed in partnership with Incentive Games, ahead of the European football season.

The game went live on 16 September to coincide with Matchday One. It tasks players with predicting the result of selected matches – win, lose or draw – with picks editable until kick-off.

John Gordon, CEO at Incentive Games, said: “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen.

“Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”

The details

Points are awarded on a 10-point stake multiplied by the odds of the chosen outcome. For example, a correct prediction at 2.50 returns 25 points, while 3.70 secures 37 points.

Weekly leaderboards sit alongside a season-long ranking system. Players will compete for ten separate £20,000 jackpots during the campaign, as well as a £50,000 grand prize for the overall winner.

A bet365 spokesperson added: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.

“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”

According to the companies, the game is available in almost 100 countries, continuing the collaboration between bet365 and Incentive Games on free-to-play products.

In recent weeks, bet365 has also expanded its supplier network through a deal with EveryMatrix. The agreement – the largest casino aggregation partnership signed by EveryMatrix to date – will provide bet365 with exclusive in-house titles as well as content from more than 40 third-party developers via its SlotMatrix platform.

The roll-out covers regulated markets including the UK, Germany, the Netherlands and Mexico, with further launches set to follow.