Kaizen Gaming’s international sports betting brand, Betano, is moving to upgrade its online casino product suite in line with its international growth.

The Greek bookmaker has signed a deal with CreedRoomz, an iGaming technology company, integrating its new partner’s portfolio of live casino games.

This will include Blackjack, Roulette, Baccarat as well as the company’s unique products like Ritchie Wheel and Ritchie Wheel Roulette, with Betano targeting a more diverse product range.

The bookmaker has been targeting expansion across multiple markets over recent years, having secured greater visibility throughout Europe via sponsorship deals in football such as with UEFA, FIFA and Aston Villa FC of the Premier League.

Betano has also been building up a substantial presence in Brazil – but for CreedRoomz, Europe is the main focus, with the company earmarking the freshly signed Betano deal as key to its planned expansion across regulated European markets.

“We are incredibly excited to share our new collaboration with Betano,” said Hayk Tovmasyan, Head of Live Casino of CreedRoomz. “Partnering with a brand of Betano’s calibre is a testament to the quality and appeal of our live casino offering.

“This collaboration is a key step in our continued European expansion, and we are particularly excited to enhance our footprint in key markets, especially Denmark.

“We share a common vision for delivering exceptional and entertaining experiences to players, and we are confident that our games will resonate strongly with the Betano audience.”

Traditional casino products like blackjack have been a particular area of interest for CreedRoomz over the past year. The company updated its Cashout Blackjack title just last month, for example, giving players the option to gamble or skip in the event a side bet has been won.

“Game shows are the new trend of the market and its main focus is to convert the slot game players to live casino,” Sargis Poghosyan, CreedRoomz CPO, told SBC in July. “These are quick games with quick results, which are more interactive and they involve players.”