Betby has secured its latest sportsbook partnership, powering the launch of crypto-based operator BC GAME, as the latter makes its debut in the sports betting space. 

The sportsbook supplier will provide its full solution to BC GAME, including a customisable product, a reporting tool and supper systems, as well the Betby.Games range of esports titles. 

Betby’s esports products are AI-driven and include major video game titles with betting opportunities available 24/7, having recently been enhanced with the addition of baseball events and tournaments. 

“BC.GAME is an embracer of modern technology, as is evident from its blockchain-powered casino,” said Chris Nikolopoulos, Chief Commercial Officer at Betby.

“We’re very pleased to be providing our sportsbook solution to them as we look to further bolster our presence with innovative brands and reach our goals collaboratively.”

The agreement forms part of a wider commercial expansion strategy by Betby which has seen the supplier partner with a range of operators including Esports Entertainment Group (EEG) – powering the SportNation and Viebet betting brands – and Hero Gaming.

For BC GAME, by enhancing its sportsbook and esportsbook offering, aims to provide its customers with ‘the best possible online experience’ as well as payment solutions, powered by blockchain technologies. 

Peter Sun, Chief Commercial Officer at BC.GAME, added: “Launching our first sportsbook is an exciting milestone for us and we’re delighted to partner with a company as ambitious as Betby. 

“The brand’s hugely popular esports portfolio of proprietary games is also something that we think will align well with our players, and we can’t wait to expand our horizons in this new vertical.”