BetComply has been chosen by boutique games studio Playbook Fusion to support its global expansion.

Thanks to the cooperation, the “Playbook Football” game has already been launched in the UK market under a UK Gambling Commission (UKGC) licence and an eCogra certificate, offering Ladbrokes and LiveScore Bet customers a real-money virtual football management betting experience.

The game has also been released to audiences in Brazil through the Superbet platform, in the Netherlands with Bingoal, and in Nigeria, again with LiveScore Bet.

Being quick to launch in Brazil specifically is evidence of efficient adaptability to rapidly evolving regulatory markets, given that the country of football officially launched its regulated betting market just this January.

The Netherlands on the other hand is a difficult market to operate in due to the ongoing political shifts as a result of this year’s government fallout, coupled with yet-to-be-implemented reforms and strict regulatory oversight on advertising and player deposits.

Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. 

“We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”

As a boutique games studio, Playbook Fusion will continue to leverage BetComply’s services in order to achieve the levels of compliance depth usually typical for bigger slots studios and sportsbook platforms – as it continues to break new market grounds with its Playbook Football offering.

Steve Rogers, Founder and CEO of Playbook Fusion, added: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. 

“They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”