Betfred extends England rugby league commitment as principal partner

Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup.

Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ with Rugby League at all levels since becoming the title sponsors of the Betfred Super League in 2017.

He added: “It’s especially exciting for us to be working with the Women’s and Wheelchair teams, after breaking new ground for Rugby League as the first sponsors of the Women’s Super League in 2019, and now also of the Betfred Women’s Challenge Cup, Wheelchair Super League and Challenge Cup. 

“Rugby League is such an inclusive sport and it’s a great honour for us to be involved at all levels, as we look forward to the country getting behind England Rugby League.”

The deal begins at this weekend’s Mid-Season Internationals, as England Men face the Combined Nations All Stars in a double header at Warrington’s. England Women are also up against France, whilst the England Wheelchair squad face France at the Manchester Basketball Centre on Sunday.  

Ralph Rimmer, Rugby Football League (RFL) Chief Executive, commented: “Betfred have been outstanding sponsors for the sport of Rugby League for the last five years, sticking with us through the challenging times of the Covid-19 pandemic, and this new partnership with our three England teams underlines the strength of that relationship.”

“They are a proud English company with roots in the North, and let’s hope we can celebrate the partnership with England teams reaching all three World Cup Finals in Manchester on the weekend of 18-19 November. 

“It promises to be a thrilling tournament, and we are delighted that Betfred will be the principal partners of our three England teams until the end of 2023.”

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