As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era.

For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, and world-class trading services – be it the odds, risk management, or data. -_

Betinvest’s pre-match and live solutions are currently running on multiple platforms, attracting new users for previously casino-oriented partners. The company is widely regarded as the single-entry point into the betting industry for both well-established businesses and openers. 

However, we feel the time has come to shift our strategy and embrace new challenges. Due to the ongoing development of a new and optimised sportsbook platform, the company’s strategic focus has shifted towards betting content delivery.

The industry has witnessed considerable changes over the past two years, with the wide-ranging consequences of COVID-19, including increased demand for betting content, still being felt. 

At Betinvest, we aim to satisfy that demand with tailored content solutions that meet the individual needs of our clients – and their customers – regardless of where they are in the world.

To do this, we have adopted a strategy of developing exclusive partnership agreements with fast-growing and prospective sports organisations that authorise us to access source streams, players’ statistics, process the data for trading purposes, and further distribute their content.

Currently, BetInvest Ltd. provides sports betting operators with comprehensive Quick Sports and Esports content solutions. These client-focused and quick-to-market products offer an exciting form of entertainment that enhances customers’ enjoyment of high-speed, vibrant traditional sports as well as esports and gaming. 

We decided to take this particular direction for several important reasons. As for our Esports product, there is no doubt that the esports market continues to remain the fastest-growing and, therefore, the most worthwhile investment. 

From the iGaming operators’ perspective, sports simulation gaming content presents a whole host of new opportunities. Since the betting markets, which already exist for their real-life counterparts, can be easily utilised for the esports equivalent, all sports simulation games have a distinct advantage over first-person shooters, MOBAs, and other esports titles.

Betinvest currently holds exclusive broadcasting and content distribution rights for two up-and-coming professional esports leagues – CyberLive!Arena and Esport Pro Club –  whose players compete in the most popular sports simulation titles (eFootball, eBasketball, World Basketball, eHockey, eFighting, and eCricket). 

Between January 2021 and June 2021, the number of events hosted by both leagues reached 86,000, showing an impressive 72% growth compared to the 49,000 recorded in the first six months of 2020. 

The average number of events reaches 15000 and may comprise up to 600 events daily. Driven by over 150 skilled players, both leagues already have a strong community of sports enthusiasts around them. 

Betinvest’s Esports content solution is sure to drive Gen Z engagement while also drawing in some conservative bettors into esports – a business-critical “bridge” for betting operators to succeed in the long run.

Touching on our Quick Sports solution, we wanted it to encompass sports titles that are fast-paced, dynamic, and popular worldwide. Our affiliate tournaments platform developing company currently carries out software support for Winners and WinCup professional leagues, which has facilitated our quick sports product development to a great extent: both organisations host competitions in table tennis. 

At the same time, Winners also conducts regular beach volleyball tournaments. The combination of experienced players and a qualified management team creates an ideal basis for high-quality content production.” 

In addition to the classical sportsbook, Betinvest’s Quick Sports offering currently incorporates over 20,000 events monthly and covers over 20 and 12 markets, respectively (both pre-match and in-play).

To maximise the results, we have tailored the product to the needs of each specific client. Our content solutions come with a comprehensive set of tools that operators may require to grow their sportsbook offering. 

Adaptability is one of the core requirements of a sportsbook, enabling operators to differentiate themselves in their target markets. Betinvest is one of the few content suppliers in the industry capable of integrating and adapting to any third-party online platform. 

Utilising Quick Sports and Esports content solutions, our clients gain access to RTMP-streams with minimal latency and an Ultimate Scouting WebClient comprising full event feed, odds calculator, and in-depth statistics.

We consider integrity to be a cornerstone of sports betting. Our content solutions are underpinned by the complex Anti-fraud System (AFS), which is soon-to-be advanced through machine learning technology to exclude the human factor completely.”

Betinvest offers a selection of integration processes based on the client’s capabilities: access via web interface with no integration needed; an API solution if required in the format of raw data; or an iFrame solution for well-established iGaming businesses.

We believe that the integration of our Quick Sports and Esports content solutions has never been easier, allowing our clients to reap the benefits of a reputable, well-established iGaming service provider quickly and cost-effectively. 

We are convinced that Betinvest’s flexible content offering will appeal to operators of all shapes and sizes. When conducting business has been somewhat difficult, these solutions have enabled our existing clients to pursue the most ambitious business goals in the online space. 

Looking ahead, we continue to focus on more ways for our clients to enhance their sportsbook offering, maximise profits and legitimately boost their game!