In 2021 the sports betting business swiftly returned to a new form of normality, and with that, BetInvest has ramped up both its product development and content services in order to stay ahead of the market, writes Stanislav Mykhailov, the company’s Head of B2B Department.

Last year’s events have expedited the progress that was already being made in key areas of the sports betting industry; one such example was an acceleration in the shift from retail to online. 

Many businesses that solely operated through retail outlets have looked to build and leverage an online presence. Meanwhile those that were already online have expanded their product offerings. 

BetInvest provides sector-wide programming, up-to-date functionalities, and streamlined, end-to-end software development, as well as the complete sports betting content package and the world-class trading services, be it the odds, risk management, or the data. 

With over 20 years of expertise in the gambling industry, our team of 350 certified IT experts get businesses over the finish line with customized sports betting solutions, designed to address the needs of a specific company. 

The products we offer can play a different role based on the customer’s profile. For our clients looking to launch a sportsbook within an existing iGaming platform, or for those just looking to expand their offering, our client-centered approach and selection of Sports Betting Content or Sportsbook Widget solutions can fulfil both content and platform objectives.

At a time when conducting business has been somewhat difficult these solutions have enabled our clients to pursue the most ambitious business goals in the online space.

A well-positioned brand with a developed betting audience will achieve more by using content and marketing tools. Our recently expanded exclusive Quick Sports and eSports service incorporates more than 15 000 events monthly and covers over 20 markets in total (both pre-match and in-play). 

We service operators with the exact type of content their customers want: besides Quick Sports proposal, encompassing familiar to mature punters table tennis and beach volleyball, BetInvest has partnered with two professional cybersports leagues, whose players compete in the most popular cybersports simulators (eFootball, eSoccer eBasketball, World Basketball and eHockey). Being an exclusive broadcasting and trading distribution rights holder, we provide RTMP-streams for all of the leagues’ matches, ready to be transmitted to Twitch or any other platform. 

By using BetInvest’s Content Solution, our partners gain access to a unique back-office сomprising full Event Feed alongside the Odds Calculator and detailed statistics. These features are available either within the web interface with no integration needed, or within the API-solution if required in the format of raw data.

Those willing to expand their iGaming business into sports betting will benefit from Sports Widget we have on offer. BetInvest is one of the few sportsbook solution providers in the market which can integrate and adapt to any third-party online platform. 

Our pre-match and live solutions are running on multiple platforms at the moment attracting new users for our partners who were previously casino-oriented. Flexibility is one of the core requirements of a sportsbook, enabling operators to differentiate themselves in their target markets – our sportsbook, delivered via Sports Widget, is a stand-alone fully functional platform, with a comprehensive range of supporting services. 

With the purest risk management strategies honed over decades of expertise in trading, BetInvest’s sportsbook product delivers operators more value through the better hold and a proven point of difference on pricing and content. With a market-leading trading team covering major and minor sports in-depth, our Sports Widget is helping to set the trading benchmark. 

It comes with a vast Data Feed enabling over 50 000 monthly events and 300+ betting markets, all available across more than 80 traditional sports and 25 esports for a complete player experience. Within the framework of advanced CMS, our clients are equipped with a variety of tools to manage their businesses, including event management features, margin adjustment settings and many more.

In both cases, we tune the product to the clients’ needs to maximise the results. Integrating BetInvest’s flexible offering has never been easier, allowing your brand to reap the benefits of a respected, proven iGaming service provider quickly and cost-effectively.