BetitRight has entered into a business arrangement with ComeOn Group, expanding its foothold in the Swedish betting and gaming market in the process. 

Facilitated via BetitRight’s joint venture with Spotlight Sports Group (SSG), the deal with ComeOn will see the latter incorporate its new partner’s bet-prompt and in-play service across its operations. 

This will include both pre-play and in-play betting prompts across all major tournaments, with ComeOn Group set to implement the product across 50 football markets, with 10-25 prompts generated per match. 

Billy Cook, Director of Sportsbook at ComeOn Group, remarked: “We’re delighted to be integrating Superfeed in-play from Spotlight Sports Group. 

“The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space. 

“Spotlight Sports Group’s ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.‘’

A service provided by Sporting Risk, BetitRight is a bet prompt product utilising predictive models, live event feeds and bookmaker price feeds to create ‘engaging in-play bet prompts’ for both major fixtures and lower leagues.

The product is provided with the goal of driving engagement with bettors. ComeOn has leveraged the offering in order to allow its customers to ‘utilise valuable insight into data’ and ‘bet better’ on European competitions. 

Launched by Sporting Risk in November of last year, BetitRight has undergone a strong performance in its first six months of operations, particularly after a deal with Betfred saw the bookmaker utilise the product for football markets. 

Henry Newman, Sporting Risk Co-Founder, said: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group. 

“We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”