C&N Sporting Risk has detailed confidence in the continued strong performance of its BetitRight bet-prompt and in-play service, as the company maintains plans for further development of its in-play offering.

A greater enhancement of the firm’s in-play focus has been motivated by a strong performance for the BetitRight product, with Sporting Risk primarily pointing to Betfred’s leveraging of the product for football markets.

In an update, the company detailed that its two-year partnership with Betfred has seen the Warrington-based international betting operator introduce the BetitRight product across 50 football markets, generating 10-25 prompts for ‘engaging and relevant content per match.

Sporting Risk further stated that its operator customers experienced a 450% increase in usage of BetitRight by punters between its launch and the end of the football season, whilst also observing that 24% of bettors who encountered the product added in-play content to their bet slip.

Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this we are building new products, to help all who engage with our in-play offerings, bet better.”

The company has outlined plans for additional in-play products to further strengthen its in-play offering and allow customers to ‘bet better’, with the BetitRight product including predictive models, live events feeds and bookmaker price feeds.

Earlier this month, Sporting Risk emphasised that it intends to further enhance BetitRight and its wider in-play product range, with an initial focus on football before launching into other sports in 2022.