BetMakers is on a partnership roll, with the latest deal marking the beginning of its collaboration with Kiron Interactive.

A virtual sports and number games provider, Kiron’s full suite of virtual horse racing, greyhound racing content will make its way to BetMakers’ CoreAPI, which powers up the latter’s global network of wagering operators with fixed-odds pricing and tote solutions.

Steven Spartinos, Co-CEO at Kiron Interactive, said: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. 

“Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”

Operators will be able to integrate Kiron’s virtual racing content directly within their existing BetMakers setup, complementing their live racing offer while optimising customer engagement and turnover.

Joey Carroll, Director of Business Development and Partnerships at BetMakers, added: “Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network.

“With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”

The partnership with Kiron is the latest in a very active commercial year for BetMakers, having recently scored a major deal for the acquisition of Las Vegas Dissemination Company in a clear expansion push into the US.

Another US-focused milestone for the company will soon see the launch of the Monmouthbets digital tote wagering platform in Oregon.

In Australia, BetMakers launched the online gambling brand CrownBet together with CrownResorts, while a separate three-year deal was inked with PENN Entertainment.