Better Collective AS has moved to strengthen its technology leadership, announcing the appointment of Pablo Jensen as SVP of Product & Tech. 

The former CTO of Sportradar (2013-2019), Jensen joins Better Collective leadership team from North American SaaS compliance solutions provider GAN Integrity, where he served as the business’ technology lead.

Better Collective underlined Jensen’s 20-year tech leadership and proven record as the optimal candidate to lead the expansion of its media network across multiple jurisdictions and product categories.

“Pablo is a perfect match for us and it’s a great pleasure to welcome him to Better Collective,” remarked Jesper Søgaard, CEO and co-founder of Better Collective.

“He has worked on an international scale for many years and, from his years with Sportradar, brings in-depth knowledge of our operating environment.” remarked Jesper Søgaard, CEO and co-founder of Better Collective.  

“In an industry that is developing rapidly with more and more markets opening for online sports betting, we want to continue offering products and solutions that wow our users. Throughout his career, Pablo has demonstrated the ability to successfully lead such an effort and I am confident he will be a valuable addition to our organisation.”  

The Stockholm-listed publisher announced that it would be expanding its proprietary tech unit, following the significant enlargement of its North American operations having completed the $240 million buyout of The Action Network.

 The transformative acquisition sees Better Collective operate as the biggest dedicated sports publisher for the US wagering market.

“I have followed Better Collective from a distance for a number of years and have been impressed by what the company has achieved.”  – Pablo Jensen commented on joining Better Collective

“This is a great opportunity for me to contribute my tech management skills and experience in a company that continues to grow, expand and pursue global market leadership. I am confident that Better Collective will continue to thrive in the market and can’t wait to do my part to realise its potential.”