Betting.co.uk will now venture into non-league sports after acquiring NonLeagueDaily.com, a news portal dedicated to all non-league related news in the UK.

Under the terms of the takeover, NonLeagueDaily.com will remain editorially independent but will benefit from additional guidance given by the Bettng.co.uk team.

Ashley Hughes, product owner at Betting.co.uk, said: “Today is a landmark day where Betting.co.uk, as one of the leading affiliate sites covering non-league football, doubles down on its commitment to provide the incredible grassroots football community with a hub for the latest news in the sport.

“I am excited to be at the forefront of this established brand and look forward to building a successful future within the non-league space.” 

The acquisition, Betting.co.uk believes, will offer a “welcome upgrade” to its platform while also “ensuring the continuation of the reputation for quality content can continue to thrive”.

Since its inception, NonLeagueDaily.com has established itself as a news source for non-league football fans across the UK – with its new owners noting its “impressive following” as a key factor in the takeover agreement.