As support for the Ukrainian public continues to pour in from a range of industries, including betting and gaming, Pragmatic Play has announced a new contribution.

The igaming and sportsbook solutions provider revealed today that it is donating £100,000 to the Red Cross’ Red Crescent Movement response appeal, with all funds channelled towards humanitarian causes in Ukraine. 

In particular, the £100,000 funding will be directed towards financial assistance, food, clothing, water, and psychosocial care. Pragmatic Play underscored that one of the primary motivators for the donation was the fact many of its employees and their families have been ‘directly affected’ by the Russian invasion. 

“The conflict in Ukraine is one that has deeply touched us at Pragmatic Play,” said Julian Jarvis, Pragmatic Play CEO. “We have valued colleagues and their families directly affected and we are keen to help them and the wider community in Ukraine in whatever way we can. 

“Our contribution will help ensure that the incredible work that the Red Cross undertakes can continue, and those caught up in the crisis will be able to receive much needed humanitarian support.”

With the Russian invasion of its neighbour now in its seventh week, the Red Cross has deployed life-saving aid in Ukraine and across other European countries. 

International volunteers have been assisting civilians in the conflict, with Pragmatic Play’s contribution going towards the well-being and safety of families through the humanitarian organisation. 

Pragmatic Play is looking to ensure that its CSR programme caters not only to ongoing causes, but also current events where it feels it can make a positive difference to those in need. 

Edward Davies, Chairman at the Gibraltar Red Cross, remarked: “Our work is vital as we look to bring aid to those most in need, and through financial assistance from those such as Pragmatic Play, we can make a difference. 

“We are incredibly appreciative of this donation and would like to express our thanks to Pragmatic Play.”

The betting industry’s wider contribution to the charitable response has seen the Gaming Industry for Ukraine initiative raise a total of £250,000 as of March for the Choose Love organisation. 

Meanwhile, several prominent companies have withdrawn their Russian franchises or cut ties with sports in the country, including Parimatch, Aspire Global, BETER, Genius Sports, Statscore and LeoVegas.