Oddin.gg will help facilitate Betway’s continued expansion into the esports betting space after the two agreed to a new multi-year deal.

Under the partnership, Oddin.gg will supply its odds feed to the global betting brand, which it believes will help take Betway’s esports betting product to “new heights”.

Adam Savinson, on behalf of esports at Betway, said: “Oddin.gg have been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up.

“Oddin.gg will help us take our esports product to new heights, and we are excited to start our journey together.”

Betway has been strengthening its esports presence over the last few years, having entered a number of sponsorships and content marketing deals. The company currently sponsors Ninjas in Pyjamas, G2 Esports and BLAST.

Oddin.gg Managing Director Marek Suchar added: “While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning. Betway is by far the most recognisable, fully regulated brand within esports betting.

“I couldn’t be more thrilled that we will be co-writing the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement. Esports bettors should be really excited!”