Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool.

By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”.

“It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users,” commented Jonas Warrer, Chief Marketing Officer at GiG. 

“We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”

The GiG Comply software will also enable Betway to make sure that its affiliate network is aligned with its brand’s marketing strategy, responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.

Paul Adkins, Marketing and Operations Director at Betway, added: “Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”