Betway has announced a deal with the Ghana Football Association (GFA) as the gambing firm becomes the development partner of the Ghana Women’s Premier League.

The collaboration sees Betway focus on supporting Ghanaian teams and helping expand the league, whilst key benefits include a season-long mentorship programme with local and international resources for officials of the clubs under the auspices of Betway Ghana.

Kwabena Oppong-Nkrumah, Country Manager at Marketing at Betway Ghana, commented: “This is a league that has shown potential, hence the need for a communal approach in developing it. 

“As a brand that believes in sports development, we believe supporting the women’s league in Ghana with unique innovations – such as sponsoring the league as development partners – will go a long way to help unbox talents in Women’s football and bring communal benefits to the nation as a whole.”

Furthermore, the Super Group-owned brand will also be providing training equipment for participating clubs, as well as an ‘amplified coverage’ of the league in collaboration with the Sports Writers Association (SWAG). 

The company has stated that this will be targeted at drawing the ‘much-needed attention’ for activities of the Women’s Ghana Premier League.

“The Women’s Premier League has seen another level of progress over the last two years,” added Prosper Harrison Addo, General Secretary of the Ghana Football Association.

“The GFA is extremely happy to welcome a global brand such as Betway on board, as we continue to expand the frontiers of the Women’s game in Ghana. 

“With the re-organisation of the Women’s Premier League and the support from Betway and a new incoming Television partner, we are guaranteed even more competitive matches, more talent identification and development, more excitement, and indeed, a great champion to represent Ghana at the CAF Women’s Champions League.”

In further news, it has also been reported that Neal Menashe, CEO of Super Group, stated that the company is leveraging Betway to ‘sidestep customer acquisition costs’ caused by companies seeking to gain a foothold in the US market.

In the first half of 2021, the enterprise’s net gaming revenue reached $769 million, which was up by 69% from before the pandemic in 2019, whilst it made a net profit of €102.5 million.