BtoBet has appointed Guy Gani as its new Chief Technology Officer in preparation for its ‘next phase of growth’, of which product technological engineering development will play a key role.

Gani, who holds a Bachelor of Arts in Computer Science and Management, will take on the position on 1 September 2021, with a focus on developing the company’s betting technology to develop ‘market-leading solutions’ for the industry.

Technological development has become a key focus of BtoBet over the past year, with the operator opening a new technology hub in Ohrid, North Macedonia last month, specialising in software development engineering, product management, data analytics, integrations and setup processes.

“Guy’s role as CTO will be pivotal in driving continued growth and expansion for BtoBet,” said Dima Reiderman, BtoBet’s Chief Operations Officer.

“Through our Neuron 3 sports betting platform we seek to leverage ML and AI processes to predict player patterns, trends and behaviours, and I am sure that Guy will be key in the process of delivering positive player experiences through technological excellence. 

“I am confident that Guy’s extensive skill-set will be a great asset to BtoBet and we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision.”

Prior to joining the sportsbook and igaming platform provider, Gani amassed 20 years’ experience of senior management positions and leadership of engineering and development teams, having played a role in ‘the launch of numerous innovative projects’ with companies such as Playtech, and most recently working at Ezugi as Head of Research & Development.

“BtoBet’s focus on delivering innovative betting solutions and player-centricity stood out immediately for me,” Gani commented on his new position. “The company’s journey over the past years has been remarkable as it quickly established itself as a leading sports betting solutions provider. 

“The people I have met so far at BtoBet all impressed me with their industry knowledge and innovative way of thinking, and I am excited to build on the already formidable Neuron 3 platform and to develop industry-leading betting solutions that will set the bar for a stimulating player experience.”